Free guides, tutorials, and analysis covering Copilot Ads, Showroom Ads, Copilot Checkout, Brand Agents, AEO, and GEO. The definitive resource for Microsoft's AI advertising ecosystem.
Ads now appear inside Copilot conversations. Showroom Ads create immersive product experiences. Dynamic Filters let users refine without typing. Copilot ads drive 73% higher CTRs* and 16% stronger conversion rates vs traditional search.
Copilot Checkout launched January 2026 with PayPal, Shopify, and Stripe. Customers discover, compare, and buy without leaving the conversation. A brand new buying channel is open — and ready for your products.
Answer Engine Optimisation and Generative Engine Optimisation are how brands get recommended in AI conversations. Master these strategies and your products show up exactly where buying decisions happen.
* Microsoft Advertising first-party research, Nov 2024–May 2025 (73% higher CTR, 16% stronger conversion rate, 33% shorter customer journeys). View source ↗
The definitive overview of every product in Microsoft's AI advertising ecosystem — Copilot Ads, Checkout, Brand Agents, AEO, and more.
Everything merchants need to know about selling inside Copilot — eligibility, payment processors, product feeds, and optimisation.
Answer Engine Optimisation and Generative Engine Optimisation — the new layer every brand needs to master for AI-powered discovery.
Microsoft's in-conversation commerce experience is rolling out. Here's who's eligible, how to apply, and what early data shows.
Step-by-step walkthrough of creating Showroom Ads in Microsoft Advertising — from product feed to live campaign.
Original research comparing AI recommendation traffic against organic search. The results might surprise you.
Comprehensive, evergreen guides covering every product in the Copilot advertising ecosystem. Updated quarterly.
Public experiments, data breakdowns, and case studies you won't find anywhere else. Real campaigns, real results.
Regularly updated guides and blog posts covering the latest Copilot Advertising features, changes, and best practices.
Built by Virtual Planet, a verified Microsoft Independent Software Vendor. Training aligned with Microsoft's AI roadmap.
Free guides on Copilot Ads, Checkout, and Brand Agents. No credit card. No paywalls. The tools are live — learn how to use them before your competitors do.