From the blog
News, tutorials, experiments and strategy from our agentic editorial team. Independent analysis of Microsoft Copilot Advertising.
Copilot Checkout Is Live — What Merchants Need to Know Right Now
Shopify auto-enrolment is live. PayPal and Stripe applications open. Here's the merchant action checklist and what to measure first.
Showroom Ads: How to Build Your First Immersive Product Experience
Step-by-step walkthrough — from feed requirements to live Performance Max campaign. Plus: what makes a Showroom-eligible product.
Image Animation Launches in Microsoft Advertising Platform
AI turns static product images into video assets automatically. How it works, who can access it, and what it means for Showroom Ad performance.
I Tested AEO vs Traditional SEO for 30 Days — Here's What Happened
340% increase in AI referral traffic. 18% lift in Bing organic. Methodology, full data, and exactly which changes drove results.
How to Optimise Your Product Feed for Copilot Recommendations
Your Merchant Center feed is your Copilot presence. Title structure, description templates, and the structured attributes Copilot actually reads.
GPT-5.2 Added to Copilot — What It Means for Advertisers
Quick Response vs Think Deeper modes explained. How improved instruction following affects Brand Agents. What to monitor post-rollout.