Deep-dive guides to every Copilot tool
Free, comprehensive, regularly updated. Each guide includes prompt templates, a “How Copilot Sees This” section, and real-world examples.
What Is Copilot Advertising?
The Complete 2026 Guide
The definitive overview — Copilot Ads, Showroom Ads, Checkout, Brand Agents, AEO and GEO.
Copilot Checkout:
The Merchant Setup Guide
Everything merchants need — eligibility, Shopify, PayPal, Stripe, feeds, and optimisation.
Brand Agents:
Setup & Deployment Guide
Deploy your brand inside Copilot conversations. Step-by-step configuration and optimisation.
Showroom Ads:
Creative & Strategy Guide
Immersive interactive product experiences inside Copilot. Asset specs, setup and creative best practice.
AEO & GEO:
The Complete Strategy Guide
Answer Engine Optimisation and Generative Engine Optimisation — how to win AI recommendations.
Microsoft Advertising vs
Google Ads — 2026
Side-by-side comparison on reach, cost, AI features, targeting and Copilot-specific capabilities.
Performance Max on
Microsoft Advertising
Full-funnel AI-driven campaigns — setup, asset groups, Copilot integration and optimisation.
Microsoft Merchant Center:
Feed & Catalogue Guide
Product feed setup, specifications, submission methods and optimisation for Copilot Checkout.
Microsoft Clarity:
Complete Analytics Guide
Heatmaps, session recordings, and AI insights for Copilot advertisers. Setup and interpretation.